Angry Birds Reaches 140 Million Downloads

The popularity of Angry Birds continues to soar as the spirited has directly reached 140 1000000 downloads comprehensive, reported to an executive with its publishing house Rovio Mobile.

The download numbers typify a better surge from the 100 million downloads reported by Rovio in March, and puts Black Birds further into the ranks of the top selling games ever.

The lame has been a large success after it was first launched as an Apple iPhone app in December 2009, said Rovio's Peter Vesterbacka, who goes by the title "Mighty Eagle," at the Global Mobile Internet Conference in Beijing on Wednesday.

Angry Birds is now available on a wide range of platforms including Android, Windows, and television gamey systems corresponding the Playstation 3. The game sells for $0.99 on Apple's App Store, merely as wel comes in a relinquish version.

The success of the game, however, didn't number easy, and Rovio built 51 other games concluded a seven-twelvemonth period before Irascible Birds in truth started taking dispatch, Vesterbacka said. Marketing has played a big theatrical role in the game's popularity, he added. Rovio has invested with in producing Provoked Birds merchandise to promote the gage and created an AD that ran during the Super Bowl.

Rovio has big ambitions for China. The company aims to reach 100 million downloads of Angry Birds this year, Vesterbacka said. He did not disclose the number of downloads of the game in the country then far.

The company also believes it can relieve oneself Angry Birds united of the most established brands in People's Republic of China. "We are at once in the top three for the most copied brand in China," he aforesaid. "We are upward at that place with Disney and How-do-you-do Kitty."

China is possibly a large market for Rovio. The country has 889 million cellular telephone users, according to the country's Ministry of Industry and Information Technology.